Having partnered with the Holden Group on a range of office and showroom refurbishments since 2006, we were delighted to once again be entrusted with a significant project, this time, the full design and build refurbishment of their newly acquired site in King’s Lynn. The brief was to transform the premises into a state-of-the-art retail centre and workshop for Holden Volvo King’s Lynn, in line with Volvo’s VRSE (Volvo Retail Sustainable Experience) standards.
The VRSE framework sets out Volvo’s vision for its retail spaces, combining modern design, operational excellence, and sustainability. These standards focus on creating a forward-thinking and environmentally conscious environment while delivering an exceptional customer experience. Sustainability is a core element, with emphasis placed on the use of renewable energy sources such as solar panels, along with eco-friendly construction materials that reduce environmental impact and promote long-term efficiency.
In addition to its green credentials, VRSE calls for sleek, modern facilities designed to create a visually impressive and comfortable showroom environment. The architectural style and interior finish aim to reflect the premium nature of the Volvo brand while ensuring a seamless and engaging customer journey. From the moment a visitor enters, the space is designed to be both welcoming and functional, enhancing every interaction.
Operational efficiency also plays a key role in the VRSE guidelines. The design incorporates thoughtful use of space and workflow optimization, ensuring that both staff and customers benefit from a smooth and effective dealership experience.
It was a privilege to once again support the Holden Group in bringing another of their retail spaces to life, whilst working closely with Holden Group and their appointed consultants, 24twelve. The completed refurbishment has resulted in a clean, contemporary showroom and workshop environment that reflects both the Holden Group’s high standards and Volvo’s brand ethos. We pride ourselves on consistently delivering memorable customer experiences, and this project was no exception.
